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iorta Technology Solutions: Powering Sales Transformation for BFSI Growth Hacking

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The BFSI industry is experiencing a revolutionary change in today’s competitive world. Digitization is the key to business continuity and increased profitability. While going digital is the top priority for almost every CIO, this journey is not just about digitizing systems but rather morphing into a digital-first business. The stakes are high and It’s a winner-takes-all, Zero-sum game. Retail BFSI is a complex sub-category with sales management playing a pivotal role.

One of the biggest challenges in achieving digital sales transformation is bringing the internal resources and customers on-board. Lack of training and delay in adoption of advanced technologies are the key gaps that need to be bridged to achieve the set business goals.

‘ERP style 90’s throwback projects with a two-year time span and multi-million dollar spends is no longer relevant nor a feasible option’ says Easwara Murthy, CEO – iorta Technology Solutions.

Salesdrive from iorta [a flagship product] fills in this gap perfectly. An end-to-end, device agnostic sales process management system. The product offers a lego-like build for the entire sales lifecycle journey from pre-sales, the actual sales process to post sales. Apart from its configurability for on-boarding and on-the-fly management of multiple sales channels / partners and roles, what really stands out is its action-oriented UI dash-board that enables role-based, zoom-in/ zoom-out for sales management.

Intelligent client-engagement scoring and autonomous updates cut the administrative time for sales teams, empowering them to be at their productive best. The kudos they have been receiving from their clients seems to say it all.

Shashank Chapekar – CDO ManipalCigna Health insurance says “We could get our team on the platform in just 15 days during peak lock-down period. Today, we manage our new business opportunities and renewal collection processes for various channels usingSalesdrive, it has really helped us transition from a digital focused to digital-first enterprise”

Digital Transformation Workbench: 

The strength of iorta (recently award-ed ISO 22301) are its co-founders and the senior management team who bring to the table deep do-main expertise and good industry knowledge.

Himanshu Gupta, COO iorta calls out their Digital Transformation Workbench approach as the secret sauce for their success. An approach he refers to as “working for customer business success. Starting with understanding the business context, offering nuanced practical tech. solutions, iteratively working with the client IT & Sales teams to achieve optimised product / solution development and handholding right through to stakeholder adoption’’

Anup Seth: Chief Retail Officer – Edelweiss Tokio Life Insurance agrees to the above mentioned and adds “We placed our faith on iorta to deliver a bespoke lead management system for our newly launched direct marketing channel. Not only did they help us go-live within the set timelines and tackle stakeholder’s expectations at multiple levels, but they also extended their services to co-drive the platform’s adoption by defining clear training and feedback loops”

Additionally-building Reconciliation, Renewal and claims management on micro services architecture was the highlights of last year.

Sales and Operations transformation projects have helped iorta achieve 4x growth for F.Y. 2020-21. With the enhanced capabilities across computer vision, serverless architecture and cloud native development, iorta seems poised to carry forward the growth momentum well in 2021-22.

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